Centro Láser
Eye care clinic — campaigns, content & video
/ Context
Centro Láser is an eye care clinic in Santo Domingo. I handle its visual communication and a big part of its audiovisual content — from campaign graphics and doctor profiles to filming, editing and cutting interviews for every platform.
/ Project details
Client: Centro Láser
Industry: Healthcare / Ophthalmology
My role: Visual communication · Campaign design · Video · Post-production
Years: 2025 — 2026
/ Approach
Medical communication has to be clear before it's clever. A consistent blue system for campaigns and specialists, and video that lets the doctors explain things in their own words.
/ What I did
Campaigns
Free screening days and awareness campaigns, like the glaucoma Día G operation.
Specialists
Profile series for each doctor, in post and story formats.
Video
Filming, editing and post-production — including the interview series 'Vamos a Ver', cut into horizontal and vertical clips.
Motion
Animated logo closings used across the video content.
